SOUTH AFRICA'S INDUSTRY REPORTS
Insights for marketers brought to you
by Rogerwilco and YOUKNOW.
Welcome to the Rogerwilco and YOUKNOW 2026 Industry Reports mini-website! This is your go-to place for insightful research, expert analysis, and practical guidance on three key industries in South Africa: Automotive, Retail and Banking.
MOM’S INTENTIONAL CHOICES
The mass market, comprising households earning up to R10,000 per month, approaches fast food as a routine, often a shared family experience. With 69% of respondents caring for children and balancing budgets with a demand for quality food and dignity.
Cultural Rhythms and Loyalty
The weekend holds significant emotional and cultural weight for fast food consumers. A vast majority, 80%, claim they buy fast food on Fridays and Saturdays, marking payday, social gatherings, and shared family meals. In these moments, consistency and credibility are paramount, with 71% of consumers rating reliability as the top reason for repeat purchases, showing that good service is crucial to loyalty.
SOUTH AFRICA'S AUTOMOTIVE REPORT
What’s driving South Africa’s automotive industry in 2026? Our latest report breaks down the key trends and consumer sentiments shaping the road ahead. Get the insights you need to keep up with the shifts and stay ahead of the competition.
FROM UNDERDOG TO WORLD LEADER
Chery has transformed from a newcomer into a hot topic when talking about passenger cars, proving that when a brand stays visible, it stays at the top of the consumer’s mind.
GRIT MEETS GROWTH
As buyers become more deliberate with their spending, Mahindra’s reputation for rugged durability is making it a primary contender for those who value longevity over all else.
The digital star(let)
A massive spike in online interest suggests that the Toyota Starlet is becoming a staple on consumers’ shortlists long before they ever set foot on a dealership floor.
RESEARCHING IN THE FAST LANE
The modern car-buying journey now starts on a smartphone rather than in a showroom, with nearly every purchaser using digital tools to narrow down their final choices.