SOUTH AFRICA'S INDUSTRY REPORTS
Insights for marketers brought to you
by Rogerwilco and YOUKNOW.
Welcome to the Rogerwilco and YOUKNOW 2026 Industry Reports mini-website! This is your go-to place for insightful research, expert analysis, and practical guidance on three key industries in South Africa: Automotive, Retail and Banking.
SOUTH AFRICA'S AUTOMOTIVE REPORT
What’s driving South Africa’s automotive industry in 2026? Our latest report breaks down the key trends and consumer sentiments shaping the road ahead. Get the insights you need to keep up with the shifts and stay ahead of the competition.
WINNER, WINNER, CHICKEN DINNER
Chicken dominates social media conversation, online search and actual consumption, making it South Africa’s undisputed fast-food category leader.
MORE BANG FOR YOUR BUCK
Consumers are no longer chasing the cheapest meal. They are rewarding brands that deliver the strongest balance of value, quality and portion size. Pedros shows up as a serious new contender.
CONSUMERS BECOME FOOD CRITICS
Customer experience has become public, with every meal review, complaint and recommendation shaping brand reception in real time.
FROM UNDERDOG TO WORLD LEADER
Chery has transformed from a newcomer into a hot topic when talking about passenger cars, proving that when a brand stays visible, it stays at the top of the consumer’s mind.
GRIT MEETS GROWTH
As buyers become more deliberate with their spending, Mahindra’s reputation for rugged durability is making it a primary contender for those who value longevity over all else.
The digital star(let)
A massive spike in online interest suggests that the Toyota Starlet is becoming a staple on consumers’ shortlists long before they ever set foot on a dealership floor.
RESEARCHING IN THE FAST LANE
The modern car-buying journey now starts on a smartphone rather than in a showroom, with nearly every purchaser using digital tools to narrow down their final choices.
