SOUTH AFRICA'S INDUSTRY REPORTS
Insights for marketers brought to you
by Rogerwilco and YOUKNOW.
Welcome to the Rogerwilco and YOUKNOW 2025 Industry Reports mini-website! This is your go-to place for insightful research, expert analysis, and practical guidance on three key industries in South Africa: Automotive, Retail and Banking.
MOM’S INTENTIONAL CHOICES
The mass market, comprising households earning up to R10,000 per month, approaches fast food as a routine, often a shared family experience. With 69% of respondents caring for children and balancing budgets with a demand for quality food and dignity.
Cultural Rhythms and Loyalty
The weekend holds significant emotional and cultural weight for fast food consumers. A vast majority, 80%, claim they buy fast food on Fridays and Saturdays, marking payday, social gatherings, and shared family meals. In these moments, consistency and credibility are paramount, with 71% of consumers rating reliability as the top reason for repeat purchases, showing that good service is crucial to loyalty.
SOUTH AFRICA'S AUTOMOTIVE REPORT
What’s driving South Africa’s automotive industry in 2025? Our latest report breaks down the key trends and consumer sentiments shaping the road ahead. Get the insights you need to keep up with the shifts and stay ahead of the competition.
NEWCOMERS CHALLENGING LEGACY BRANDS
Volkswagen and Toyota remain dominant, but challenger brands like Omoda (79% positive sentiment) and Jaecoo (81%) are gaining ground with "affordable luxury." Chery's Tiggo 4 Pro ranked sixth in sales, reinforcing this trend.
REBRANDING RISKS
Jaguar’s rebrand in November 2024 led to a 57% spike in mentions but with 77% negativity, proving bold changes require transparent, consumer-focused communication.