ABOUT THE SOUTH AFRICAN INDUSTRY REPORTS
FRESH PERSPECTIVES ON THE DIGITAL LANDSCAPE
Combining Rogerwilco's and YOUKNOW's award-winning marketing expertise with cutting-edge digital solutions, these reports are a powerful resource that deliver in-depth research, fresh insights, and practical takeaways to help your brand stay ahead of emerging trends.
INSIGHTS BY INDUSTRY
Legacy vs Newcomers
Established leaders (Volkswagen, Toyota) face rising competition from challenger brands like Omoda and Jaecoo.
Prestige vs Price
High aspirational appeal isn't enough - Mercedes-Benz and Porsche's affordability concerns drive negative sentiment.
Influencer Power
Influencer partnerships and digital campaigns (e.g., Subaru's #LiyemaxSubaru, Omoda x Khosi Twala) enhanced brand visibility.
Rebranding Risks
Jaguar's rebrand saw a surge in mentions but high negativity (77%), proving that bold changes demand clear, consumer-focused communication.